A Bit of Broadcast Writing

MERGING TECHNOLOGY AND JOURNALISM-PKG

Anchor-Mark

Reporter-Dana Anderson

1:30

SHOW STUDENTS TYPING IN COMPUTER LAB:

VO(Mark speaking): As CU-Boulder looks for new ways to save money, Journalism students may find themselves spending more time in a computer lab learning technology skills. Dana Anderson reports.

SHOW OUTSIDE OF THE ARMORY BUILDING:

VO(Dana speaking): The School of Journalism and Mass Communication at CU might combine with the Alliance for Technology, Learning and Society, or ATLAS, in an effort to save money. But CU educators believe that merging the two would make sense academically as well as financially.

SOUND BITE DEAN OF JOURNALISM PAUL VOKES:

We've got a faculty that is definitely aware and studying these changes. In terms of all of the cutting-edge technical aspects, we see a wonderful opportunity with ATLAS.

SHOW REPORTER INSIDE ATLAS

VO(Dana speaking): In addition to helping the journalism school cut its yearly budget, combining with ATLAS could support a growing interest in technology shown by journalism students.

SHOW LAUREN BROWN WORKING ON WEBSITE

VO(Dana speaking): Advertising student Lauren Brown understands the advantages of acquiring high-tech skills. She helped develop a marketing campaign for the Boulder-based Evol Burrito company after presenting her professional portfolio. She designed the portfolio using graphic and software skills she learned through ATLAS.

SOUND BITE LAUREN BROWN:

I think that with emerging digital media being so present in advertising and journalism, you have to have these skills to be a marketable candidate.

SHOW STUDENTS WALKING UP THE STEPS OF THE ARMORY:

VO(Dana speaking) Merging with ATLAS may be just one part of an effort to create an interdisciplinary school of information in which the journalism school would join with other disciplines. A CU task force has explored the option and will be submitting its findings to the campus’s provost this week. Back to you, Mark.

BACK TO ANCHOR:

Thanks Dana. According to budget documents, the possible consolidation could eliminate at least one job.